آذر، عادل، غلامزاده، رسول، و قنواتی، مهدی (1391). مدلسازی مسیری-ساختاری در مدیریت: کاربرد نرم‌افزار SmartPlS. تهران: انتشارات نگاه دانش.
جعفری، پریوش، و علی‌اسماعیلی، عبدالله (1392). عوامل مؤثر بر انتخاب دانشگاه آزاد اسلامی از سوی دانش آموزان پیش دانشگاهی. آموزش عالی ایران، 5(1)، 210-187.
طبیبی، سیدجمال‌الدین (1376). لزوم تحول در مدیریت آموزش عالی در راستای تحقق آرمان‌های توسعة ملی. مدیریت سلامت، 1(1)، 31-1.
Andriopoulos, C., & Lewis, M. (2010). Managing innovation paradoxes: Ambidexterity lessons from leading product design companies. Long Range Planning, 43, 104-122.
Beverland, M. B., Wilner, S. J. S., Micheli, P. (2015). Reconciling the tension between consistency and relevance: Design thinking as a mechanism for brand ambidexterity. Academy of Marketing Science, 43(5), 589-609.
CWUR. World University Rankings 2020-2021, https://cwur.org/2020-21.php.
Dhir, S., & Dhir, S. (2018). Role of Ambidexterity and Learning Capability in Firm Performance: A study of E-commerce industry in India. VINE Journal of Information and Knowledge Management Systems, 48(4), 517-536.
Eberl, M., & Schwaiger, M. (2005). Corporate reputation: Disentangling the effects on financial performance. European Journal of Marketing, 39(7/8), 838-854.
Geerts, A., Blindenbach-Driessen, F., & Gemmel, P. (2010). Achieving a balance between exploration and exploitation in service firms: A Longitudinal study. Paper presented at the annual meetings of the academy of management, 1, 1-6.
Gibson, C. B., & Birkinshaw, J. (2004). The antecedents, consequences and mediating role of organizational ambidexterity. The Academy of Management Journal, 47(2), 209-226.
Gupta, A. K., Smith, K. G., & Shalley, C. E. (2006). The interplay between exploration and exploitation. Academy of Management Journal, 49(4), 693-706.
Hemsley-Brown, J., & Goonawardana, S. (2007). Brand harmonization in the international higher education market. Journal of Business Research, 60(9), 942–948.
Hsiao, Y. C., & Chen, C. J. (2013). Branding vs contract manufacturing: Capability, strategy, and performance. Journal of Business & Industrial Marketing, 28(4), 317–334.
Junni, P., Sarala, R., Taras, V., & Tarba, S. (2013). Organizational ambidexterity and performance: A meta-analysis. The Academy of Management Perspectives, 27(4), 299-312.
Melewar, T. C., & Nguyen, B. (2014). Five areas to advance branding theory and practice. Journal of Brand Management, 21 (9), 758-769.
Nguyen, B., Yu, X., Melewar, T. C., & Hemsley-Brown, J. (2016). Brand ambidexterity and commitment in higher education: An exploratory study. Journal of Business Research, 69 (8), 3105-3112.
Nguyen, N., & LeBlanc, G. (2001). Image and reputation of higher education institutions in students' retention decisions. International Journal of Educational Management, 15(6), 303-311.
O’Reilly, C., & Tushman, M. (2013). Organizational ambidexterity: Past, present and future. Academy of Management Perspectives, 27 (4), 324-338.
Roberts, P. W., & Dowling, G. R. (2002). Corporate reputation and sustained superior financial performance. Strategic Management Journal, 23(12), 1077-1093.
Simsek, Z., Heavey, C., Veiga, J. F. & Souder, D. (2009). A Typology for Aligning Organizational Ambidexterity's Conceptualizations, Antecedents, and Outcomes. Management Studies, 46(5), 864-894.
Sung, M., & Yang, S. U. (2008). Toward the model of university image: The influence of brand personality, external prestige, and reputation. Public Relations Research, 20(4), 357-376.
Syed Alwi, S. F., & Kitchen, P. (2014). Business schools brand image: A design perspective.Journal of Business Research, 67(11), 2324-2336.
Syed Alwi, S. F., Nguyen, B., Gupta, S., & Melewar, T. C. (2016). Explicating industrial buyer commitment: Integrating brand trust, brand performance and industrial brand image in the HVAC industry, Industrial Management & Data Systems, 116(5), 858-882.
Tu, Y. T., Lin, S. Y., & Hsu, T. K. (2013). The Impact of Brand Image and Customer Commitment on Loyalty: An Empirical Study of Automobile Sector. Information Management and Business Review, 5(4), 181-193.
Turner, N., Maylor, H., & Swart, J. (2015). Ambidexterity in projects: A intellectual capital perspective. International Journal of Project Management, 33(1), 177-188.
Vorhies, D. W., Orr, L. M., & Bush, V. D. (2011). Improving customer-focused marketing capabilities and firm financial performance via marketing exploration and exploitation. Academy of Marketing Science, 39(5), 736-756.
Yu. X., Chen. Y., Nguyen, B., & Zhang, W. (2014). Ties with government, strategic capability and organizational ambidexterity: Evidence from China's information communication technology industry. Information Technology & Management, 15(2), 81-98.
)